EDDM Postcards - Lower Your Marketing Costs

 

Thanks to the program of USPS, EDDM or Every Door Direct Mail postcards are now very affordable unlike before.

 

This is a powerful marketing service delivered by the USPS. Its aim is to directly mail full colored flyers of every door in a particular zip code that is targeted. The best part about it is that there's no need for you to spend money on ink jetting printing services, mailing lists, mailhouse or tabbing services. What you do instead is to pick your delivery area online and coordinate with a printing company of your choice to design, print and mail the EDDM postcards.

 

Here are the reasons why you should opt for Every Door Direct Mail Postcards:

 

> It is able to target a specific location without the use of mail lists

> To inform people on local offers

> Entices people to go to your website

> Locate new customers or new leads

> Hasten sales

> Lower down your cost of marketing

 

Here are the three "must know" tips for using EDDM postcards:

 

You Should Know Your Audience

 

Save money and time by focusing on the right customers. Send flyers to the right homeowners. Make sure you have done your research and think about what sells best to people. Keep them engaged by providing colorful and laser targeted mails that can promote your product or services. 

 

Prepare A Budget

 

Make sure you have determined an amiable budget - and you better stick to it too. When it comes to mail marketing, this is imperative. For you to avoid any financial crunch, make wise decisions ahead of time. The recommended budget is usually $1500 - $3000. This is enough money to coordinate with a printing company. If you prefer a colored and glossy flyer, you need to prepare a bigger budget than what was mentioned above.

 

Make A Persuasive Offer

 

The only reason why you are mailing these to people is to promote offers so that you can gain more customers. It's very important that your offer will truly entice the people who are reading it. They should be motivated to grab the opportunity. Another way for you to make this happen is to study the ads of your competitors. This will tell you what kind of offers people respond to strongly.

                                                                         

To sum everything up, EDDM Service is a very cost efficient marketing strategy. By following these tips, you can surely generate your more revenue. There are more excellent things that EDDM can give you benefits and your business will surely reap the rewards of how you decide things. One sure thing, it is a great marketing tool!