How and Why Your Business Can Benefit from EDDM

 

Every Door Direct Mail or EDDM for short is a program that was developed and introduced by the United States Postage Service or USPS. It gives your small and starting business the ability to send large-sized postcards to your prospective customers' doors without you having to buy a mailing list or put a specific address on the mail pieces. This means that you can reach out to your target market quickly and easily with less expenses.

 

In the previous years, the cost of mailing newsletters and postage to clients can cost up to $450. Today, you only have to pay for around .145 cents for each postage, thereby allowing you get an average of .50 cents savings for each one of them. The usual sizes for Every Door Direct Mail mailers are 9x6.25 inches, 11x6.26 inches and 17x11 inches. Considering the sizes, you can leave a good impression on your audience and there is a less chance that your postage is going to be neglected or ignored. Thus, they help you get better and quicker responses from your clients.

 

The next advantage that EDDM offers is that it takes away from you the necessity to purchase a mailing list. Your mails will be delivered to the addresses that are within the carrier route you specified. Many real estate brokers prefer this mailing service because it allows them to connect with their neighborhood at a pocket-favorable price tag. In addition to that, restaurants and snack houses which have a new menu to offer and need to let the public know about this can make use of Every Door Direct Mail service. The cost is not as large as before and more positive responses come quickly.

 

General retail stores, on the other hand, utilize this service in order to promote promotions and sales. If you are owning a spa, salon, gym or fitness club, you can choose to use this service to let people know when you are opening your business. The best part is that you can use EDDM as often as you want simply because the prices are low.

 

What makes a lot of businesses today like this program is its simplicity. This means that it is easy to use. One is that you can decide that the mail house processes the mails in place of you. The second option is you process the mail by yourself.